Hailing from South Africa, Amy Allais stands as an award-winning director with over 20 years of experience in the world of commercials. Her oeuvre dazzles with epic choreographed dance spots and laugh-out-loud comedies. Interestingly, Amy has also inadvertently specialized in heartwarming commercials featuring kids and babies. This multifaceted talent has propelled her into global recognition, making her a sought-after name across continents. Amy's work with premier brands such as Pepsico, Renault, Gillette, and Nando’s showcases her exceptional prowess. Her signature touch is evident in the L’Oreal and Johnson’s campaign that resonated in 48 countries within the EMEA market. Her footprint in the advertising world is truly global. Characterizing her work as “funny, ballsy, and a little strange,” Amy's stylised and irreverent approach meshes seamlessly with her love for creating visually arresting content and comedic masterpieces. When it comes to her ethos, Amy keeps it refreshingly straightforward: “Try very, very hard, but don’t take it too seriously.” This mantra, combined with her appreciation for meaningful creative relationships, reflects her commitment to excellence and authenticity in every project.